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Karen Danudjaja is the Co-founder and CEO of Blume, a superfood wellness brand she scaled from a 2017 side project to 6,000+ retail doors across North America. Karen knows firsthand the power of investing in community as a growth lever, having built Blume one retailer and one customer relationship at a time. In this intimate chat, we dig in with Karen on the learnings and unique challenges of growing a CPG brand, and how community has contributed to Blume’s outstanding success.