Clarity on your community.
Confidence in your next move.
An expert-led assessment of your marketing function, with a community lens. Benchmarked, actionable, and built for growth-stage brands.
What we assess
A complete view of what's working—and what isn't
We assess your marketing activities, including looking at key pillars of community marketing. We look at your marketing function, org design, and people bench to identify key strengths and skill gaps.
The Process
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CEO or founder-led visibility into brand vision and strategy. Independent review of all owned channels and brick + mortar spaces where relevant. We begin by observing business rhythms and joining key meetings to understand how the team operates.
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We conduct interviews with key marketing leaders and team members. Bi-weekly check-ins with the project owner keep the engagement aligned throughout. As needed, we facilitate 1–2 additional working sessions.
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Findings assessed against our Community Marketing Scorecard, rating key community pillars with criteria-based analysis. Strategic recommendations developed.
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Final audit deck delivered, followed by a live and interactive debrief presentation with the client team.
What you get
You'll receive a comprehensive audit deck and a live debrief session
Top Strengths
What's working and worth protecting
Top Opportunities
The biggest community marketing gaps and highest-leverage growth opportunities
Community Marketing Scorecard
A pillar-by-pillar rating of your efforts with supporting analysis
Strategic Recommendations
A prioritized set of recommendations with clear rationale and intended outcomes
90-Day Roadmap
A practical, tailored action plan designed for your team to run with.
Next Steps
A clear menu of options for what comes next
Investment is scoped based on brand complexity, team size, and the number of stakeholder interviews and facilitated sessions required. Every audit starts with a discovery call to confirm fit and scope—no commitment required.
Who this is designed for
- Consumer brands doing $5M – $50M in annual revenue
- Marketing budget in place, but no existing or dedicated community growth function
- Community-curious brands that are not yet community-ready
- Founder-led or lean marketing teams
- Ready for a clear strategy, not just more tactics
Investment
"Christa and Michelle are a dynamic community building duo. Their ability to drive awareness and build brand connections in an authentic way is truly world class."
Bree Stanlake, Former Managing Director, Bailey Nelson