We architect community-driven growth

Through audits, facilitated learning, and embedded leadership, we help brands integrate community into the core of their marketing strategy.

Explore our services
Community gathering

Brands are over-investing in paid ads while their most powerful growth channel goes untapped.

Why community matters

Today's leading brands have something in common: they've turned their customers into advocates and community into a competitive advantage.

We believe community belongs at the core of every marketing strategy.

With us as your partner, you will:

  • Spend less on ads
  • Cultivate loyalty
  • Diversify your strategy
  • Build a brand that lasts

Our offerings

BrandTogether

Free + open to all

Monthly, live sessions exploring how the best in the business are growing through community

  • Live, interactive conversations with expert guests
  • Past episodes available on YouTube
Sign up

Workshops

For individuals + teams

High-impact sessions to master the fundamentals of community marketing

  • Focused on core community marketing pillars
  • In-person or virtual options available
Learn more

Community Audit

For growth-stage brands

Get a clear community snapshot and growth roadmap in 4–6 weeks

  • End-to-end audit: channels, content + gaps
  • Actionable insights and 90-day roadmap
Get your audit

Tap into ongoing strategic guidance

Fractional CMO Services

For scaling brands

Community marketing leadership that turns intention into strategy, without the cost or commitment of a full-time hire. We assess your current state, embed alongside your team, and build the programs, playbooks, and capability to make it last.

  • Senior strategic leadership, fractionally embedded
  • Custom strategy, playbooks, and program development
  • Team mentorship to build internal capability
Let's chat
Community Academy Masterclass

The Community Academy Masterclass

A self-paced, 6-module masterclass that gives you the philosophy, frameworks, and practical tools to build community-led growth in as little as 3–6 weeks. Designed for founders, marketers, and teams at scaling brands who are ready to move beyond paid tactics and build sustainable, connection-driven growth.

Start now

Trusted by the best

Community marketing works. Here are the brands that have trusted us to help build it.

Lululmon
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"Community Academy resources, case studies, and real-life examples are second to none. Whether you're an entrepreneur looking to build lasting communities or a marketing leader eager to diversify your strategy, working with Community Academy will supercharge your approach and show you why community is the future of brand growth."

Katey Conway, Global Community Manager, FIGS

Meet the founders

We believe that brands anchored in something bigger than their product become iconic.

Christa Hull

Christa Hull

Christa has spent more than two decades leading purpose-driven lifestyle brands—from start-ups to global names like lululemon, where she served as Head of Strategic Sales and Director of Global Brand + Community. She specializes in building brand love through relationship-based and experiential strategies, with deep experience in North American and international markets.

Michelle Lazar

Michelle Lazar

Michelle is a marketing leader with 15+ years building brands, communities, and teams across a range of verticals and growth stages. She specializes in brand strategy and omni-channel marketing that drives both cultural relevance and measurable growth—with a particular passion for helping purpose-led brands find their footing in the market.

Not sure where to start?

Our Community Audit is the fastest way to get clarity

Book an audit

Still have questions? Send us an email or book a call with us.