Thursday, February 19, 2026
9:00am – 11:30am PT
In-person:
And-Co Offices
1575 W Georgia #200
Vancouver, BC
Virtual: Zoom*
Cost: $200 CAD
Enroll Now*Virtual event starts at 9:30am PT
Workshop overview
In this workshop, Community Academy co-founders will guide you through the fundamentals of creating meaningful IRL experiences. You’ll explore how events and activations fit within your broader marketing strategy, how to define the right programs for your goals, and how to balance creativity with measurement.
The session covers signature brand experiences and collaborative activations, helping you understand when to build independently and when to partner for greater efficiency and impact. You’ll learn how authenticity shapes experiential marketing, how to set objectives before launch, and how to measure success beyond attendance and surface-level metrics.
Workshop outcomes
- Learn how events + activations fit within a broader community marketing strategy
- Know the difference between signature + collaborative events
- Set clear goals and know how you’ll measure the success of your events + activations
- Access a set of tools + resources to support you in planning and execution
What to expect
This session is designed to be interactive and workshop-style, with hands-on exercises, practical tools, and guided discussion throughout. You’ll collaborate with fellow attendees as we move through the material together, whether you’re joining in-person or virtually.
For in-person guests, we’ll begin with time to mix and mingle over light refreshments from 9:00–9:30am, with the workshop running promptly from 9:30–11:30am PT.
Meet your hosts
Christa + Michelle are the co-founders of Community Academy and longtime practitioners of community-led marketing.
With decades of experience building and scaling community-based strategies, they’ve helped iconic brands like lululemon, Athleta, and Saje Natural Wellness foster deep loyalty, authentic advocacy, and sustained growth.
As workshop hosts, Christa and Michelle bring a rare blend of strategic rigor and real-world application — translating what actually works in practice into clear, actionable learning you can apply immediately.
About Community Academy
Community Academy is where marketing leaders learn to build what ads can’t buy: loyalty, advocacy, and long-term growth. We exist to help brands move beyond transactional marketing and design strategies rooted in real relationships. Our flagship masterclass equips marketers with the frameworks, tools, and practical guidance needed to make community a true competitive advantage.
Workshop #2
Events + Activations
Secure your spot
In-person
$200
In-person tickets are available on a first come, first served basis and will sell out. Only 20 spots available.
Virtual
$200
Virtual attendees experience the same activities and collaborative discussions as in-person participants.
The workshop trio
Maximize your learning and your investment. Join all three workshops and walk away with a complete toolkit to design authentic events, collaborations, and ambassador programs that drive real impact.
Sign up for all workshopsBook by January 31.
