Workshop #1
Thursday, February 6, 2026
9:00am – 11:30am PT
In-person:
And-Co Offices
1575 W Georgia #200
Vancouver, BC
Virtual: Zoom*
Cost: $200 CAD
Enroll Now*Virtual event starts at 9:30am PT
Workshop overview
In this foundational workshop, co-founders of Community Academy will teach you how ambassadors and influencers can become powerful extensions of your community. We'll explore the core principles of relationship-driven programs and how they fit into an effective community strategy.
You’ll learn how to identify and define different types of relationships, and how to design programs that feel organic, human-led, and brand-aligned.
We’ll cover practical steps for getting started, proven techniques for building trust, and the key operational principles needed to run ambassador and influencer programs effectively. You’ll also learn how to measure the success of your efforts using both qualitative and quantitative frameworks so you can communicate clear value internally and optimize over time.
Workshop outcomes
- Learn how ambassadors + influencers fit within a broader community marketing strategy
- Distinguish between relationship types: ambassadors, influencers + advocates
- Identify what authenticity looks like in community-led marketing
- Apply practical steps to start or optimize an ambassador/influencer program
- Implement key operating principles for managing relationships + expectations
- Learn how to set program goals and measure key KPIs
What to expect
This session is designed to be interactive and workshop-style, with hands-on exercises, practical tools, and guided discussion throughout. You’ll collaborate with fellow attendees as we move through the material together, whether you’re joining in-person or virtually.
For in-person guests, we’ll begin with time to mix and mingle over light refreshments from 9:00–9:30am, with the workshop running promptly from 9:30–11:30am PT.
Meet your hosts
Christa + Michelle are the co-founders of Community Academy and longtime practitioners of community-led marketing.
With decades of experience building and scaling community-based strategies, they’ve helped iconic brands like lululemon, Athleta, and Saje Natural Wellness foster deep loyalty, authentic advocacy, and sustained growth.
As workshop hosts, Christa and Michelle bring a rare blend of strategic rigor and real-world application — translating what actually works in practice into clear, actionable learning you can apply immediately.
About Community Academy
Community Academy is where marketing leaders learn to build what ads can’t buy: loyalty, advocacy, and long-term growth. We exist to help brands move beyond transactional marketing and design strategies rooted in real relationships. Our flagship masterclass equips marketers with the frameworks, tools, and practical guidance needed to make community a true competitive advantage.
Ambassadors + Influencers
In-person
$200
In-person tickets are available on a first come, first served basis and will sell out. Only 20 spots available.
Virtual
$200
Virtual attendees experience the same activities and collaborative discussions as in-person participants.
The workshop trio
Maximize your learning and your investment. Join all three workshops and walk away with a complete toolkit to design authentic events, collaborations, and ambassador programs that drive real impact.
Sign up for all workshopsBook by January 31.
